Empowering Independence
Empowering Independence

Privacy Policy

Privacy Policy

Data privacy statement

Thank you for your interest in our website. Protecting your personal data is important to us, VARTA AG (further details can be found in the Imprint) as provider of this website within the meaning of the German Telemedia Act (Telemediengesetz – TMG) and as the responsible body within the meaning of the German Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). Naturally, we comply with the legal provisions of the BDSG, the TMG, the GDPR and other data protection regulations.

This Privacy Policy provides an indication of the types of data we gather when you use the site, the purposes of the collection, processing and use of the data and your rights with respect to the data.

1. Automatic data collection and data handling

Generally, for access and use of the VARTA website for informational purposes only, you are not required to provide any personal data.

As is standard practice with many websites, we automatically gather and process the following data when accessing any page belonging to our website:

  • IP address of the computer used to access the site,
  • Name and URL of any files accessed,
  • Date, time and duration of access,
  • Data volume transferred,
  • Message indicating whether the retrieval of the web pages was successful,
  • Identification data (type, version and language) of the browser and operating system of the computer used,
  • Referring URL when access was made by a link, or search criteria if access was made via a search engine, and
  • Name of your Internet Service Provider (ISP).

These data cannot be assigned to a particular person. These data are not merged with any other data, forwarded or used to compile a user profile.

Data is processed solely for the purpose of facilitating the use of the website (establishing a connection), for internal system-related purposes that affect technical administration and system security, and for statistical purposes, such as to be able to adapt the website better to meet your needs by anonymously evaluating general user behavior (see 2 and 3 below). (Art. 6 Sentence. 1 Paragraph 1 lit. f GDPR)

2. Cookies

When you visit our website, our web servers automatically store cookies.

Cookies are text files placed on your computer, to help the website analyze how users use the site. Cookies cannot run programs or deliver viruses to your computer. They serve to make our website more user-friendly and effective.

We use so-called session cookies on our websites, for technical session control in order to identify your browser for the duration of you visit at the website. Session cookies facilitate navigation through our website and allow us to optimize the website to meet your needs, an anonymous evaluation of the general user behavior based on the number of visitors. These data are automatically deleted after 15 minutes inactivity, when terminating your session or when closing our browser.
We use persistent cookies to identify your browser during subsequent visits to our website and thereby to automatically provide you with the same functions or settings you selected on the previous visit. These persistent cookies are automatically deleted 30 days after your latest visit to our website.

We also use session and persistent cookies for our analysis with Google Analytics (see 3 below.).

Our website can also be viewed without cookies. Most browsers, however, automatically accept cookies. You can prevent the storage of cookies or be warned before a cookie is saved from your browser by setting your browser settings accordingly. For more information on these features, see the Help menu of your browser. Disabling cookies may, however, impair the functionality of our website offerings.

3. Statistical analysis with Google Analytics/ Facebook Pixel

This website uses Google Analytics, a web analytics service provided by Google, Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyze user behavior (see 2 above).

The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on a Google server in the United States. We have activated the IP anonymization on our website. Google will truncate your IP address beforehand within Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the full IP address will be transmitted to a Google server in the United States and truncated there.

Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing the website operator with other services relating to website and Internet use.

The IP address transmitted by your browser within the scope of Google Analytics will not be associated with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available athttp://tools.google.com/dlpage/gaoptout

Moreover, you can refuse the use of Google Analytics by clicking on the link below. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: https://tools.google.com/dlpage/gaoptout

Further information concerning the terms and conditions of use and data privacy can be found at www.google.com/analytics/terms/gb.html  or at https://www.google.de/intl/de/policies/.

Facebook Pixel

We use ‘Facebook Pixel’ from the Social Media Platform Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, and Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland  (‘Facebook’).

With Facebook Pixel we’re able to identify you as a visitor of our website. This will help us to identify you as user of our website and therefore as the target group of our advertisements on Facebook (so-called Facebook-Ads). Accordingly, we use Facebook Pixel to show our Facebook-Ads only to Facebook users who also showed interest in our website. With Facebook Pixel we also try to guarantee that our Facebook-Ads correspond to the user’s interest. With Facebook Pixel we’re also able to track the efficiency of our Facebook Ads for statistical and market research reasons, as we track if the user is forwarded to our website after he clicks on our Facebook Ad (so called ‘conversion’).

  • Data policy of Facebook

The processing of the data by Facebook takes place within the framework of Facebook’s data policy. Therefore, general information about the appearance of the Facebook-Ads can be found in the data policy of Facebook. Special information and details of Facebook Pixel and its functionality can be found in the help section of Facebook.

  • EU-US-Privacy Shield

Facebook is certified by the Privacy-Shield-Agreement and guarantees that they comply with the European data protection law.

  • Basis

The use of Facebook-Pixel and the storage of “Conversion-Cookies” is based on Art. 6 Sentence 1 Paragraph. 1 lit. f) DSGVO. We have a legitimate interest in the analysis of the user behavior to optimize our website and advertisements.

  • Data Processing Contract

For data processing, where Facebook is the data processor, we operate a data processing contract with Facebook in which Facebook commits to store our customer data securely and not transfer it to third parties.


You can withdraw the collection and usage of your data for the delivery of Facebook Ads through Facebook Pixel. To adjust which kind of advertisements are shown to you in Facebook, you can visit Facebook and follow the instructions to adjust the settings for user-based advertisements. The adjustments are platform-independent, which means they apply to all devices like desktop computers or mobile devices. It is also possible to opt-out here: http://www.youronlinechoices.com/uk/your-ad-choices/ or http://www.aboutads.info/choices or http://www.youronlinechoices.com/uk/your-ad-choices/.

4. Collection, processing and use of personal data

Personal data such as your name, mailing address or e-mail address are only collected when you send these data to us or enter them on our website. The data will only be processed and used to the extent permitted by law or allowed by your consent.

The use of certain services on our website such as contact forms, the B2B portal, direct inquiries by e-mail, our storage system calculation tool or the training registration form as well as the applicant portal requires the collection, processing and use of your data. We need this information to be able to forward and evaluate your inquiries and details to the specific department responsible for processing the request.

By entering your data in our storage system calculation tool and submitting your request, a simulation of your system requirements is created. Our sales staff will receive your calculation results and will contact you personally. Our storage system calculation tool is operated by an external service provider, and we have the relevant data-privacy contracts in place for the processing of orders. Your data will be treated confidentially at all times and used only for the purpose of contacting you.

If you register for one of our training events via our online form, we will collect your data for the purpose of the registration process. For example, we may send you a registration confirmation. Furthermore we will forward your data in individual cases to our external trainers who will need it for organizing and planning the training sessions.

If certain data collection, processing or usage, such as for subscription to a newsletter, requires your prior consent, we will ask for your consent when you sign up. This declaration of consent is recorded by us and can be accessed by you at any time. We recommend that you print the consent form for your records. You are entitled to withdraw your consent at any time, in whole or in part with future effect.

Applicant Portal

Your personal data which we get from our internet services in the segment “career”, will only be collected and processed with your consent (based on Art. 6 Sentence 1 Paragraph 1 lit. a) GDPR).

Your data will be used for the purpose of filling vacancies within VARTA AG. By entering your data you give your consent that employees of the HR department are allowed to collect, store and process your data for the purpose of handling of your application fully. This includes the transfer of your application to the department responsible for the job you are applying for. By entering your data you also give us your consent that we may store your application for up to six months.

If your application convinces us but we are unable to offer you immediate employment, we may store your application in our applicant pool. To make this possible, please answer the Question ‘If necessary, do you allow us to store your data in our applicant pool for one year’ with “yes”. Then your personal data and documents will be stored for a year. This declaration of consent can be revoked at any time.


We include videos from the platform “YouTube” from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, and Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland, on our website. If you watch one of our YouTube Videos on our website, a connection to the YouTube server will be established. Within this process the YouTube-Server receives information about which of our pages you’ve visited. If you’re logged in into your YouTube Account, YouTube is able to connect your browsing activity directly to your personal YouTube profile. To prevent this, don’t log in into your YouTube Account (Based on Art. 6 Sentence 1 Paragraph 1 lit. f) GDPR).

SalesViewer® technology

This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.

In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally.

The data stored by Salesviewer will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.

The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.


On this website Hotjar is used in order to better understand users’ needs and to optimize this service and experience. Hotjar uses cookies and other technologies to collect data of users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display the website. Hotjar stores this information in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

LinkedIn Insight Tag

This website uses the Insight tag from LinkedIn. This service is provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight Tag

With the help of the LinkedIn Insight Tag, we receive information about the visitors to our website. If a website visitor is registered with LinkedIn, we can, among other things, analyse the key professional data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better tailor our site to the respective target groups. Furthermore, we can use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or take any other action (conversion measurement). Conversion measurement can also be done across devices (e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting function that allows us to display targeted advertising to visitors to our website outside of the website, whereby, according to LinkedIn, no identification of the advertising addressee takes place.

LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymised). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymised data is then deleted within 180 days.

The data collected by LinkedIn cannot be assigned to specific individuals by us as the website operator. LinkedIn will store the collected personal data of the website visitors on its servers in the USA and use them in the context of its own advertising measures. Details can be found in the LinkedIn privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal basis

The use of LinkedIn Insight is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Objection to the use of LinkedIn Insight Tag

You can object to the analysis of usage behaviour and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.


You can withdraw your consent to the collection of your data by Google if you follow this link and opt-out:  http://tools.google.com/dlpage/gaoptout

Google Tag Manager
This website uses the Google Tag Manager. This service allows to manage website tags via an interface. The Google Tag Manager only implements tags. This means: no cookies are used and no personal data are recorded. The Google Tag Manager triggers other tags, which may collect data. However, the Google Tag Manager does not access this data. If a deactivation has been carried out at the domain or cookie level, it will remain in effect for all tracking tags, as they are implemented with the Google Tag Manager.

Google Maps
This website uses the mapping services from Google Maps. Provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. To be able to use this service, Google Maps stores your IP address. This information will be normally transferred to the Google Server in the USA and will be stored there. The Provider of this website has no influence on this data transfer (based on Art. 6 Sentence 1 Paragraph 1 lit. f) GDPR).

If you do not consent to the transfer of your data as part of the usage of Google Maps in future, you may deactivate the Google Maps service completely. This requires that you deactivate this application in the JavaScript of your browser. In doing so the services provided by Google Maps can no longer be used on this website. Please note that if you deactivate JavaScript from your Browser, also other services which we offer on this website cannot be used. More information about Google’s data policy can be found here: Google: https://www.google.de/intl/de/policies/privacy/ .

VARTA Microbattery B2B Portal

Nature and scope of processing
On our website, we offer our business partners access to our B2B portal. The B2B portal contains further information about our VARTA products. We manually set up a login for you as a business partner with a user ID and initial password, which you should change the first time you access the portal.  First and last name, company name, country and e-mail address are required for this. We store the date of the last login to your account.

Purpose and legal basis
The processing is carried out in order to make the login and access to the information stored in the B2B portal available to you as requested, thus for the purpose of fulfilling our contractual obligations, on the basis of Art. 6 (1) lit. b GDPR. Your e-mail address is required for the login; and your e-mail address and the other information serve to connect the login data to you as the respective user, and the company you are working for. We store the last login date in each case in order to be able to monitor the storage period described below.

Storage period
We process your login data for as long as you use your B2B account. We check annually whether you have used the account in the last 3 years, otherwise we delete your account and the associated data. Upon request, we can delete your account at any time and will then stop processing your data for the aforementioned purposes.

5. Data transfer to third parties

Personal data gathered in the course of using our website is generally neither forwarded to third parties nor transferred in any other way without your prior approval. Exceptions include the transfer of personal data to government institutions and authorities and private rights holders if legally required or upon judicial or governmental decisions and in legal or criminal proceedings as required by law.

To the extent legally permissible or upon your prior consent, certain personal data may be forwarded to subsidiaries of VARTA AG or to external service providers for purposes previously described. Such external service providers we may engage to operate our website or to process certain services on our website process personal data solely on our behalf and are contractually obliged to comply with legal provisions regarding data protection and data security. These service providers shall not be deemed third parties within the meaning of data protection law.

We will not transmit your data to unsecure countries outside the EU.

6. Data Security

Data gathered and stored are handled confidentially and protected from loss, modification and unauthorised third-party access by implementing appropriate technical and organisational measures. Data transferred between your computer and us via our website is SSL encrypted.

7. Your rights

You are entitled to inquire at any time about your personal data, data source and recipient, as well as the purpose of the storage. For this purpose you may contact us by using any of the contact details set forth in the imprint. If you have any questions regarding data protection, or if you would like to receive further information on a specific issue, you may also contact us at any of the listed addresses.

You have the right at any time to request the correction, freezing or deletion of your personal data stored on our servers. If deletion of the data violates statutory, contractual, commercial or fiscal regulations, in particular data retention laws, the data will be frozen instead of deleted.

If you wish to make use of your right to correct, freeze or delete data, or if you wish to revoke your consent to process and use your personal data, either in whole or in part, please contact us by using any of the contact details set forth in the imprint.

If you wish to write us an email, please note that the content of unencrypted emails may possibly be read by third parties. We would therefore recommend you sending confidential information in encrypted form or via regular mail.

Provider Name Type of cookie Function Duration
Google Analytics _ga Performance Cookie User tracking: Used to distinguish users 2 Years
Google Analytics _gid Performance Cookie User tracking: Used to distinguish users 24 Hours
Google Analytics _gat Performance Cookie User tracking: Used to throttle request rate 1 Minute
varta-ag.com PHPSESSID Session cookie Saving the current session Session
varta-ag.com fe_typo_user Session cookie Stores access data from TYPO3 Session
varta-ag.com cookieconsent_status Strictly Necessary Cookie Saving cookie preference 1 Year
varta-ag.com dp_cookieconsent_status Strictly Necessary Cookie Saving cookie preference 1 Year
youtube-nocookie.com CONSENT Performance Cookie Display from Youtube 2 Years
vars.hotjar.com _hjSessionUser Performance Cookie User tracking: Used to distinguish users 1 Year
vars.hotjar.com _hjSession Performance Cookie User tracking: Used to distinguish users 30 Minutes
vars.hotjar.com _hjIncludedInSessionSample Performance Cookie User tracking: Used to distinguish users 1 Hour
vars.hotjar.com _hjFirstSeen Performance Cookie User tracking: Used to distinguish users 30 Minutes
vars.hotjar.com _hjIncludedInPageviewSample Performance Cookie User tracking: Used to distinguish users 1 Hour
vars.hotjar.com _hjAbsoluteSessionInProgress Performance Cookie User tracking: Used to distinguish users 30 Minutes
www.linkedin.com In_or Performance Cookie User Tracking: Used to authenticate members
and API clients
6 Months

8. Deleting your data

We comply with all legal requirements when storing your data.

If you have approved a longer storage period than required by law, we will keep your data until this period has expired or until you withdraw your consent.

9. Your right to complain

You have the right to complain about the processing of your personal data by us to the data protection supervisory authority. The responsible supervisory authority for us is Munich.

10. Amendment of the Privacy Policy

It might become necessary from time to time to adapt this privacy policy, in particular to further develop this website or to comply with changing legal requirements. Therefore, VARTA AG reserves the right to change the privacy policy at any time with effect for the future. We therefore recommend that you read this Privacy Policy periodically.

11. Disclaimer for links to other websites

We cannot accept responsibility for the data privacy practices or contents of websites not operated by VARTA AG, which are linked from our website.

12. Contact details

If you have any further questions regarding the processing of your personal data, you are welcome to contact us.

Data protection officer:

Philipp Herold
+49 451 160852 -21
VARTA-Platz 1, 73479 Ellwangen
E-Mail: Datenschutz@varta-ag.com