Data privacy statement
Thank you for your interest in our website. Protecting your personal data is important to us, VARTA AG (further details can be found in the Imprint) as provider of this website within the meaning of the German Telemedia Act (Telemediengesetz – TMG) and as the responsible body within the meaning of the German Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). Naturally, we comply with the legal provisions of the BDSG, the TMG, the GDPR and other data protection regulations.
1. Automatic data collection and data handling
Generally, for access and use of the VARTA website for informational purposes only, you are not required to provide any personal data.
As is standard practice with many websites, we automatically gather and process the following data when accessing any page belonging to our website:
- IP address of the computer used to access the site,
- Name and URL of any files accessed,
- Date, time and duration of access,
- Data volume transferred,
- Message indicating whether the retrieval of the web pages was successful,
- Identification data (type, version and language) of the browser and operating system of the computer used,
- Referring URL when access was made by a link, or search criteria if access was made via a search engine, and
- Name of your Internet Service Provider (ISP).
These data cannot be assigned to a particular person. These data are not merged with any other data, forwarded or used to compile a user profile.
Data is processed solely for the purpose of facilitating the use of the website (establishing a connection), for internal system-related purposes that affect technical administration and system security, and for statistical purposes, such as to be able to adapt the website better to meet your needs by anonymously evaluating general user behavior (see 2 and 3 below). (Art. 6 Sentence. 1 Paragraph 1 lit. f GDPR)
When you visit our website, our web servers automatically store cookies.
Cookies are text files placed on your computer, to help the website analyze how users use the site. Cookies cannot run programs or deliver viruses to your computer. They serve to make our website more user-friendly and effective.
We use so-called session cookies on our websites, for technical session control in order to identify your browser for the duration of you visit at the website. Session cookies facilitate navigation through our website and allow us to optimize the website to meet your needs, an anonymous evaluation of the general user behavior based on the number of visitors. These data are automatically deleted after 15 minutes inactivity, when terminating your session or when closing our browser.
We use persistent cookies to identify your browser during subsequent visits to our website and thereby to automatically provide you with the same functions or settings you selected on the previous visit. These persistent cookies are automatically deleted 30 days after your latest visit to our website.
We also use session and persistent cookies for our analysis with Google Analytics (see 3 below.).
Our website can also be viewed without cookies. Most browsers, however, automatically accept cookies. You can prevent the storage of cookies or be warned before a cookie is saved from your browser by setting your browser settings accordingly. For more information on these features, see the Help menu of your browser. Disabling cookies may, however, impair the functionality of our website offerings.
3. Statistical analysis with Google Analytics/ Facebook Pixel
The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on a Google server in the United States. We have activated the IP anonymization on our website. Google will truncate your IP address beforehand within Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the full IP address will be transmitted to a Google server in the United States and truncated there.
Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing the website operator with other services relating to website and Internet use.
The IP address transmitted by your browser within the scope of Google Analytics will not be associated with any other data held by Google.
Moreover, you can refuse the use of Google Analytics by clicking on the link below. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: https://tools.google.com/dlpage/gaoptout
We use ‘Facebook Pixel’ from the Social Media Platform Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, and Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (‘Facebook’).
With Facebook Pixel we’re able to identify you as a visitor of our website. This will help us to identify you as user of our website and therefore as the target group of our advertisements on Facebook (so-called Facebook-Ads). Accordingly, we use Facebook Pixel to show our Facebook-Ads only to Facebook users who also showed interest in our website. With Facebook Pixel we also try to guarantee that our Facebook-Ads correspond to the user’s interest. With Facebook Pixel we’re also able to track the efficiency of our Facebook Ads for statistical and market research reasons, as we track if the user is forwarded to our website after he clicks on our Facebook Ad (so called ‘conversion’).
- Data policy of Facebook
The processing of the data by Facebook takes place within the framework of Facebook’s data policy. Therefore, general information about the appearance of the Facebook-Ads can be found in the data policy of Facebook. Special information and details of Facebook Pixel and its functionality can be found in the help section of Facebook.
- EU-US-Privacy Shield
Facebook is certified by the Privacy-Shield-Agreement and guarantees that they comply with the European data protection law.
The use of Facebook-Pixel and the storage of “Conversion-Cookies” is based on Art. 6 Sentence 1 Paragraph. 1 lit. f) DSGVO. We have a legitimate interest in the analysis of the user behavior to optimize our website and advertisements.
- Data Processing Contract
For data processing, where Facebook is the data processor, we operate a data processing contract with Facebook in which Facebook commits to store our customer data securely and not transfer it to third parties.
You can withdraw the collection and usage of your data for the delivery of Facebook Ads through Facebook Pixel. To adjust which kind of advertisements are shown to you in Facebook, you can visit Facebook and follow the instructions to adjust the settings for user-based advertisements. The adjustments are platform-independent, which means they apply to all devices like desktop computers or mobile devices. It is also possible to opt-out here: http://www.youronlinechoices.com/uk/your-ad-choices/ or http://www.aboutads.info/choices or http://www.youronlinechoices.com/uk/your-ad-choices/.
4. Collection, processing and use of personal data
Personal data such as your name, mailing address or e-mail address are only collected when you send these data to us or enter them on our website. The data will only be processed and used to the extent permitted by law or allowed by your consent.
The use of certain services on our website such as contact forms, the B2B portal, direct inquiries by e-mail, our storage system calculation tool or the training registration form as well as the applicant portal requires the collection, processing and use of your data. We need this information to be able to forward and evaluate your inquiries and details to the specific department responsible for processing the request.
By entering your data in our storage system calculation tool and submitting your request, a simulation of your system requirements is created. Our sales staff will receive your calculation results and will contact you personally. Our storage system calculation tool is operated by an external service provider, and we have the relevant data-privacy contracts in place for the processing of orders. Your data will be treated confidentially at all times and used only for the purpose of contacting you.
If you register for one of our training events via our online form, we will collect your data for the purpose of the registration process. For example, we may send you a registration confirmation. Furthermore we will forward your data in individual cases to our external trainers who will need it for organizing and planning the training sessions.
If certain data collection, processing or usage, such as for subscription to a newsletter, requires your prior consent, we will ask for your consent when you sign up. This declaration of consent is recorded by us and can be accessed by you at any time. We recommend that you print the consent form for your records. You are entitled to withdraw your consent at any time, in whole or in part with future effect.
Your personal data which we get from our internet services in the segment “career”, will only be collected and processed with your consent (based on Art. 6 Sentence 1 Paragraph 1 lit. a) GDPR).
Your data will be used for the purpose of filling vacancies within VARTA AG. By entering your data you give your consent that employees of the HR department are allowed to collect, store and process your data for the purpose of handling of your application fully. This includes the transfer of your application to the department responsible for the job you are applying for. By entering your data you also give us your consent that we may store your application for up to six months.
If your application convinces us but we are unable to offer you immediate employment, we may store your application in our applicant pool. To make this possible, please answer the Question ‘If necessary, do you allow us to store your data in our applicant pool for one year’ with “yes”. Then your personal data and documents will be stored for a year. This declaration of consent can be revoked at any time.
We include videos from the platform “YouTube” from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, and Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland, on our website. If you watch one of our YouTube Videos on our website, a connection to the YouTube server will be established. Within this process the YouTube-Server receives information about which of our pages you’ve visited. If you’re logged in into your YouTube Account, YouTube is able to connect your browsing activity directly to your personal YouTube profile. To prevent this, don’t log in into your YouTube Account (Based on Art. 6 Sentence 1 Paragraph 1 lit. f) GDPR).
This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.
The data stored by Salesviewer will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.
The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.
For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.
LinkedIn Insight Tag
This website uses the Insight tag from LinkedIn. This service is provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Data processing by LinkedIn Insight Tag
With the help of the LinkedIn Insight Tag, we receive information about the visitors to our website. If a website visitor is registered with LinkedIn, we can, among other things, analyse the key professional data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better tailor our site to the respective target groups. Furthermore, we can use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or take any other action (conversion measurement). Conversion measurement can also be done across devices (e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting function that allows us to display targeted advertising to visitors to our website outside of the website, whereby, according to LinkedIn, no identification of the advertising addressee takes place.
LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymised). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymised data is then deleted within 180 days.
The use of LinkedIn Insight is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
Objection to the use of LinkedIn Insight Tag
You can object to the analysis of usage behaviour and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.
You can withdraw your consent to the collection of your data by Google if you follow this link and opt-out: http://tools.google.com/dlpage/gaoptout
Google Tag Manager
This website uses the Google Tag Manager. This service allows to manage website tags via an interface. The Google Tag Manager only implements tags. This means: no cookies are used and no personal data are recorded. The Google Tag Manager triggers other tags, which may collect data. However, the Google Tag Manager does not access this data. If a deactivation has been carried out at the domain or cookie level, it will remain in effect for all tracking tags, as they are implemented with the Google Tag Manager.
This website uses the mapping services from Google Maps. Provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. To be able to use this service, Google Maps stores your IP address. This information will be normally transferred to the Google Server in the USA and will be stored there. The Provider of this website has no influence on this data transfer (based on Art. 6 Sentence 1 Paragraph 1 lit. f) GDPR).
VARTA Microbattery B2B Portal
Nature and scope of processing
On our website, we offer our business partners access to our B2B portal. The B2B portal contains further information about our VARTA products. We manually set up a login for you as a business partner with a user ID and initial password, which you should change the first time you access the portal. First and last name, company name, country and e-mail address are required for this. We store the date of the last login to your account.
Purpose and legal basis
The processing is carried out in order to make the login and access to the information stored in the B2B portal available to you as requested, thus for the purpose of fulfilling our contractual obligations, on the basis of Art. 6 (1) lit. b GDPR. Your e-mail address is required for the login; and your e-mail address and the other information serve to connect the login data to you as the respective user, and the company you are working for. We store the last login date in each case in order to be able to monitor the storage period described below.
We process your login data for as long as you use your B2B account. We check annually whether you have used the account in the last 3 years, otherwise we delete your account and the associated data. Upon request, we can delete your account at any time and will then stop processing your data for the aforementioned purposes.
5. Data transfer to third parties
Personal data gathered in the course of using our website is generally neither forwarded to third parties nor transferred in any other way without your prior approval. Exceptions include the transfer of personal data to government institutions and authorities and private rights holders if legally required or upon judicial or governmental decisions and in legal or criminal proceedings as required by law.
To the extent legally permissible or upon your prior consent, certain personal data may be forwarded to subsidiaries of VARTA AG or to external service providers for purposes previously described. Such external service providers we may engage to operate our website or to process certain services on our website process personal data solely on our behalf and are contractually obliged to comply with legal provisions regarding data protection and data security. These service providers shall not be deemed third parties within the meaning of data protection law.
We will not transmit your data to unsecure countries outside the EU.
6. Data Security
Data gathered and stored are handled confidentially and protected from loss, modification and unauthorised third-party access by implementing appropriate technical and organisational measures. Data transferred between your computer and us via our website is SSL encrypted.
7. Your rights
You are entitled to inquire at any time about your personal data, data source and recipient, as well as the purpose of the storage. For this purpose you may contact us by using any of the contact details set forth in the imprint. If you have any questions regarding data protection, or if you would like to receive further information on a specific issue, you may also contact us at any of the listed addresses.
You have the right at any time to request the correction, freezing or deletion of your personal data stored on our servers. If deletion of the data violates statutory, contractual, commercial or fiscal regulations, in particular data retention laws, the data will be frozen instead of deleted.
If you wish to make use of your right to correct, freeze or delete data, or if you wish to revoke your consent to process and use your personal data, either in whole or in part, please contact us by using any of the contact details set forth in the imprint.
If you wish to write us an email, please note that the content of unencrypted emails may possibly be read by third parties. We would therefore recommend you sending confidential information in encrypted form or via regular mail.
|Provider||Name||Type of cookie||Function||Duration|
|Google Analytics||_ga||Performance Cookie||User tracking: Used to distinguish users||2 Years|
|Google Analytics||_gid||Performance Cookie||User tracking: Used to distinguish users||24 Hours|
|Google Analytics||_gat||Performance Cookie||User tracking: Used to throttle request rate||1 Minute|
|varta-ag.com||PHPSESSID||Session cookie||Saving the current session||Session|
|varta-ag.com||fe_typo_user||Session cookie||Stores access data from TYPO3||Session|
|varta-ag.com||cookieconsent_status||Strictly Necessary Cookie||Saving cookie preference||1 Year|
|varta-ag.com||dp_cookieconsent_status||Strictly Necessary Cookie||Saving cookie preference||1 Year|
|youtube-nocookie.com||CONSENT||Performance Cookie||Display from Youtube||2 Years|
|vars.hotjar.com||_hjSessionUser||Performance Cookie||User tracking: Used to distinguish users||1 Year|
|vars.hotjar.com||_hjSession||Performance Cookie||User tracking: Used to distinguish users||30 Minutes|
|vars.hotjar.com||_hjIncludedInSessionSample||Performance Cookie||User tracking: Used to distinguish users||1 Hour|
|vars.hotjar.com||_hjFirstSeen||Performance Cookie||User tracking: Used to distinguish users||30 Minutes|
|vars.hotjar.com||_hjIncludedInPageviewSample||Performance Cookie||User tracking: Used to distinguish users||1 Hour|
|vars.hotjar.com||_hjAbsoluteSessionInProgress||Performance Cookie||User tracking: Used to distinguish users||30 Minutes|
|www.linkedin.com||In_or||Performance Cookie||User Tracking: Used to authenticate members |
and API clients
8. Deleting your data
We comply with all legal requirements when storing your data.
If you have approved a longer storage period than required by law, we will keep your data until this period has expired or until you withdraw your consent.
9. Your right to complain
You have the right to complain about the processing of your personal data by us to the data protection supervisory authority. The responsible supervisory authority for us is Munich.
11. Disclaimer for links to other websites
We cannot accept responsibility for the data privacy practices or contents of websites not operated by VARTA AG, which are linked from our website.
12. Contact details
If you have any further questions regarding the processing of your personal data, you are welcome to contact us.
Data protection officer:
+49 451 160852 -21
VARTA-Platz 1, 73479 Ellwangen