Ellwangen, 13 November 2025 - The VARTA AG Group (in Ellwangen) brand has received multiple awards: it was awarded the ‘Quality Brand 2025’ seal of quality by the German Institute for Product and Brand Evaluation (DIPMB) and was also named a Superbrand 2025/2026. In public perception, the group stands for product quality, reliability and competence. It is particularly noteworthy that consumers regularly associate VARTA Group with attributes such as ‘high quality’, first-class’ and ‘reliable’. The quality of workmanship, durability and consistent adherence to quality promises are mentioned particularly frequently.
‘These awards are a great endorsement of the daily commitment of our employees. They prove that the VARTA AG Group stands for quality, innovation and trust in a constantly changing world,’ says Michael Ostermann, CEO of VARTA AG Group. ‘Our brand strategy focuses on sustainability, reliability and continuously meeting our customers' expectations – and this recognition shows that we are on the right track.’
The VARTA AG Group sees both awards as strategic confirmation of its ongoing brand development work and as an incentive to further expand its leading position in the industry. It strengthens confidence in the brand and underlines the long-term relevance of the group in a dynamic market environment.
VARTA AG Group (in Ellwangen): Multiple awards for quality and brand strength
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About the VARTA AG Group (in Ellwangen)
The VARTA AG Group (based in Ellwangen) produces and markets a comprehensive range of batteries – from microbatteries and household batteries to energy storage systems and customized battery solutions for a wide range of industrial and commercial applications. Through intensive research and development, the Group sets global standards in lithium-ion technology and microbatteries and is recognized as an innovation leader in key growth markets, particularly in lithium-ion cells and primary hearing aid batteries. With over 3,500 employees, five production and manufacturing facilities in Europe and Asia, and sales locations in Europe, Asia and the USA, the operating companies of the VARTA AG Group are now active in more than 100 countries. Based on years of technological experience, the Group has comprehensive expertise across the entire development and production process for battery solutions. The VARTA AG Group can develop virtually any customer- or application-specific battery architecture and acts as a strong sparring partner for industry, SMEs and OEMs right from the early engineering and design phases. In addition to this in-depth development and integration expertise, the VARTA AG Group has mastered the scalable industrial series production of sophisticated battery solutions, combining technological innovation with a high degree of vertical integration and global delivery capability.