The smarter E Europe 2025: VARTA AG draws a positive balance - trade fair appearance underlines high interest in innovative storage solutions

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Ellwangen, 12 June 2025 - VARTA AG can look back on a successful appearance at The smarter E Europe 2025. From 07/05/2025 to 09/05/2025, the company presented itself at Europe's leading trade fair for sustainable energy solutions with a clear focus on technological excellence, a high-performance product portfolio and a visible brand presence. The trade fair was characterized in particular by intensive dialogue with installers, system partners, wholesalers and international project developers. The consistently positive feedback and the high visitor frequency at the trade fair stand emphasize the trust in VARTA AG's storage solutions - particularly with regard to quality, reliability and partnership-based cooperation.

In focus: innovative and efficient storage solutions with scaling potential

VARTA AG's stationary storage solutions were at the centre of the presentation - in particular the VARTA.wall platform, which is characterized by its modular architecture, flexible scalability and high efficiency. It exemplifies the company's strategic aim of developing and offering storage solutions with European vertical integration.

‘The great response shows that trust is created through dialogue - and through solutions that are technologically and economically convincing,’ says Rainer Hald, CTO of VARTA AG. ‘With the VARTA.wall, we offer a modular storage solution that is tailored to European requirements - developed for long-term security of supply and sustainable system integration.’

Location expertise and European innovation networks

VARTA AG's technological performance is based on the close integration of research and development. By participating in European programmes such as ECO2LIB (sustainable cell technology) and ENTISE (intelligent system integration), the company is actively driving forward the expansion of European storage expertise.

Press contact

Interim press spokesperson VARTA AG
Dirk Schmitt
Phone: +49 170 302 8833


About the VARTA AG Group (in Ellwangen)

The VARTA AG Group (based in Ellwangen) produces and markets a comprehensive range of batteries – from microbatteries and household batteries to energy storage systems and customized battery solutions for a wide range of industrial and commercial applications. Through intensive research and development, the Group sets global standards in lithium-ion technology and microbatteries and is recognized as an innovation leader in key growth markets, particularly in lithium-ion cells and primary hearing aid batteries. With over 3,500 employees, five production and manufacturing facilities in Europe and Asia, and sales locations in Europe, Asia and the USA, the operating companies of the VARTA AG Group are now active in more than 100 countries. Based on years of technological experience, the Group has comprehensive expertise across the entire development and production process for battery solutions. The VARTA AG Group can develop virtually any customer- or application-specific battery architecture and acts as a strong sparring partner for industry, SMEs and OEMs right from the early engineering and design phases. In addition to this in-depth development and integration expertise, the VARTA AG Group has mastered the scalable industrial series production of sophisticated battery solutions, combining technological innovation with a high degree of vertical integration and global delivery capability.

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