VARTA AG Group (in Ellwangen): Multiple awards for quality and brand strength

Ellwangen, 13 November 2025 - The VARTA AG Group (in Ellwangen) brand has received multiple awards: it was awarded the ‘Quality Brand 2025’ seal of quality by the German Institute for Product and Brand Evaluation (DIPMB) and was also named a Superbrand 2025/2026. In public perception, the group stands for product quality, reliability and competence. It is particularly noteworthy that consumers regularly associate VARTA Group with attributes such as ‘high quality’, first-class’ and ‘reliable’. The quality of workmanship, durability and consistent adherence to quality promises are mentioned particularly frequently.

‘These awards are a great endorsement of the daily commitment of our employees. They prove that the VARTA AG Group stands for quality, innovation and trust in a constantly changing world,’ says Michael Ostermann, CEO of VARTA AG Group. ‘Our brand strategy focuses on sustainability, reliability and continuously meeting our customers' expectations – and this recognition shows that we are on the right track.’

The VARTA AG Group sees both awards as strategic confirmation of its ongoing brand development work and as an incentive to further expand its leading position in the industry. It strengthens confidence in the brand and underlines the long-term relevance of the group in a dynamic market environment.