Social Media Evaluation

With the following evaluation, we would like to get a clear understanding of the status quo of our VARTA social media channels and activities. Please take enough time to fill out the template in as much details as possible. This will help us with our social media strategy and our further actions.

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* Required information

Personal data and insights

 
First, we would like to collect some information about you and your team.
Please let us know more about your situation in your country.

An overview of your social media channels

 
Which VARTA social media channels do you use in your country?
Please insert the name of the channels below and add the corresponding links.
 
In which language do you communicate on your channels?
 
Which target group do you want to reach with your social media channels?
 
What are your goals using the channels?
 
Are there any channels you thought about/ want to be active in the future?
 
Within the social media channels, you can introduce the company. You can choose what information you want to include in these sections. On Instagram it’s called bio and on Facebook it’s called intro section. Please insert the information in the bio/ intro section below.

Who is your audience?

 
Who are you reaching with your content at the moment (Employees, Followers, Visitors etc.)?
 
Your Facebook audience
Please insert the following insight.
 
[From your Feed, click Pages in the left Menu > Go to your Page > Click Insights in the left Menu > Scroll down to Audience.]
 
Please insert the following insights.
 
Your Instagram audience
Please insert the following insights for the last 30 days.
 
[Go to your profile > Go to menu in the top-right corner and tap Insights > Tap the drop-down at the top of the screen to change the timeframe to last 30 days > Tap on Total followers.]

Channel performance

 
Which KPIs do you measure regularly/ once a week on your channels?
 
Your Facebook performance
Insights provide information about your age's performance, like demographic data about your audience and how people are responding to your posts.
Please insert the following insights for the last 28 days.
 
[From your Feed, click Pages in the left Menu > Go to your Page > Click Insights in the left Menu > Go to Menu at the top of the screen and change the timeframe to last 28 days > Scroll down to Page overview and click See Details.]
 
Your Instagram performance
You can use Instagram insights to learn more about your account's followers and performance. You can also view insights on your audience's engagement with specific posts, stories, videos, reels and live videos. Please note: This feature is only available in the Instagram mobile app!
Please insert the following insights for the last 30 days.
 
[Go to your profile > Go to menu in the top-right corner and tap Insights > Tap the drop-down at the top of the screen to change the timeframe to last 30 days.]

Let’s have a quick look at your postings

 
On what topics do you mainly post? What content do you post?
 
Your Facebook postings
Please provide us with the following information on your posting activities.
 
Now we have an overview of your first post and your posting frequency. But which posts perform best? Please insert the following insights for the three posts which performed best (change the timeframe to last 90 days and the metric to engagement).
Top 1 post in the last 90 days
 
Top 2 post in the last 90 days
 
Top 3 post in the last 90 days
 
[From your Feed, click Pages in the left Menu > Go to your Page > Click Insights in the left Menu > Scroll down to Top post and click See all > Click the drop-down at the top of the screen to change the timeframe to last 90 days > Change the Metric to Engagement.]
 
Your Instagram postings
Please provide us with the following information on your posting activities.
 
Now we have an overview of your first post and your posting frequency. But which posts perform best? Please insert the following insights for the three posts which performed best (change the timeframe to last 2 years and the metric to accounts engaged).
Top 1 post in the last 2 years
 
Top 2 post in the last 2 years
 
Top 3 post in the last 2 years
 
[Go to your profile > Go to Menu in the top-right corner and tap Insights > Go to Content You Shared and tap See all > Go to Menu at the top of the screen and change the timeframe to last 2 years > Go to Menu at the top of the screen, tap on the Settings icon and change the Metric to Accounts engaged > Tap Apply.]

Additional: Paid ads for inorganic growth

 
If yes, please answer the following questions.
What goal do you have with the using of paid ads?
 
What specifically are you advertising for?
 
Do you use the targeting functions?
 
What is the average CTC rate?
 
How much money do you spend per post on average?
 
How much money do you invest in ads per month?

How is our cooperation going?