Cooperation between VARTA Storage and Porsche Holding Salzburg

  • The VARTA flex storage commercial solution increases electric car charge capacity
  • Cars “fill up” on solar power overnight

Electric mobility is gaining traction. This increased popularity is presenting automobile retailers and workshops with new challenges. Against this background, VARTA Storage GmbH, a subsidiary of VARTA AG, and Porsche Holding Salzburg (PHS) have decided to cooperate. With immediate effect, PHS is adding the commercial VARTA flex storage solution to its portfolio. Herbert Schein, CEO of VARTA AG: “We are extremely pleased to be working with Porsche Holding Salzburg; this cooperation confirms our corporate strategy. Following the most successful year ever for our home storage systems, we are now raising the bar in the commercial storage market too.


Porsche Holding Salzburg is a wholly-owned subsidiary of Volkswagen AG and Europe’s largest automobile retailer with operations in 27 countries. Through its MOON brand, Porsche Holding Salzburg offers a complete solution for charging infrastructure. MOON will now deploy storage systems that include VARTA’s own innovative battery technology.


Reiko Stutz, General Manager Commercial Storage Solutions at VARTA Storage believes that the cooperation with PHS is a showcase implementation for economic use of commercial storage: “The increasing number of electric vehicles means ever greater power requirements at mains electricity connections. The VARTA flex storage commercial storage solution acts as a buffer to even out peak loads and avoid the need for large investments in grid infrastructure. Our ‘electrical turbo charger’ optimizes the dealership’s on-premises charging capacity.”


The highly flexible commercial VARTA flex storage solution allows PHS to respond to a wide range of client requirements. Working with VARTA provides clients such as automobile dealerships with access to tailored solutions covering the generation, distribution and storage of solar energy. The modular turnkey VARTA flex storage solution can be connected directly to the 400VAC main grid and also guarantees high availability and quality of supply.


“Our aim is to make dealerships fit for purpose when it comes to new energy and electric mobility,” explains Stutz. “The rise to dominance of electric mobility will create challenges for the automobile retail sector, dealerships and workshops,” he continues. The demand for electric power is particularly high when several high powered electric vehicles are charging at the same time. This will be a common scenario for automobile dealerships. A further challenge is how to store renewable solar power generated by roof-mounted photovoltaic cells for use overnight, thus ensuring a sustainable supply of power for e-mobility. The VARTA flex storage commercial storage system provides PHS with just such a solution.


The flexible system can provide power when it is needed, also optimizing all other consumption from the mains supply. The profitable use of self-generated power also increases. Thanks to the system, the dealership can optimize its energy management and achieve tangible reductions in energy costs.




About Porsche Holding Salzburg

Porsche Holding GmbH, headquartered in Salzburg, has been a wholly-owned subsidiary of Volkswagen AG since March 1, 2011; its operations are in wholesale, retail, financial services and IT systems development. The company was founded in 1949, and as of the end of 2017, had operations in 27 countries (Austria, western Europe, south-eastern Europe, Colombia, Chile, China, Malaysia, Singapore and Brunei).





As the parent company of the Group, VARTA AG is active in the business segments Microbatteries and Power & Energy through its operating subsidiaries VARTA Microbattery GmbH and VARTA Storage GmbH. Already an innovation leader in the microbattery sector and a market leader for hearing-aid microbatteries, VARTA Microbattery GmbH also aspires to market leadership for lithium-ion batteries. VARTA Storage GmbH focuses on the design, system integration and assembly of stationary lithium-ion energy storage systems for households and commercial applications as well as customized battery storage systems for OEM customers. The Group’s operating subsidiaries are currently active in more than 75 countries around the world, with four production and assembly facilities in Europe and Asia as well as distribution centers in Asia, Europe and the United States.




Press photo 



The VARTA flex storage commercial storage solution is set to be launched on more and more automobile dealership forecourts throughout Europe.

Source:  VARTA Storage


Media contact:


Corinna Hilss


Daimlerstrasse 1

73479 Ellwangen


Phone: +49 7961 921-221


Press contact

Nicole Selle
Corporate Communications

VARTA-Platz 1
73479 Ellwangen

Phone: +49 172 605 58 37

Emanuel Sican
Head of Investor Relations

VARTA-Platz 1
73479 Ellwangen

Phone: +49 79 61 921-3115