VARTA AG cooperates with the German Deaf Sports Association

For several years now, VARTA AG has been sponsoring the German Deaf Sports Association together with its brand power one for hearing aid batteries in order to support people with hearing loss.
The partnership helps the German Deaf Sports Association to purchase additional training and competition equipment, provides training opportunities and courses. It also helps to reduce additional costs of practicing competitive sports for the athletes.
This year, the cooperation will also be extended to include a commitment and VARTA will thus also be visibly represented as a jersey sponsor with the new brand logo.

„It is our target to support people with hearing loss with our hearing aid batteries and resources. We are involved in a wide range of projects around the world. We see power one hearing aid energy solutions as the strong heart of the hearing aid and want to enable more quality of life and independence. As the technology leader in primary hearing aid batteries, VARTA is in close contact with hearing aid developers and is constantly conducting research to further develop our products and adapt them to ever-changing requirements”, says Torsten Schmerer, General Manager Microbatteries at VARTA.

VARTA is the technology leader in the field of rechargeable lithium-ion batteries, and this technology is also used in powerful hearing aid batteries as a so-called "Li-Ion accu". Lithium-ion technology provides energy in many other cordless devices such as headsets, sports and fitness trackers and in the field of health monitoring.

Press contact

VARTA AG
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VARTA-Platz 1
73479 Ellwangen

Phone: +49 (7961) 921 – 0


About VARTA AG

VARTA AG produces and markets a comprehensive battery portfolio ranging from micro batteries, household batteries, energy storage systems to customised battery solutions for a variety of applications and sets the industry standards as a technology leader in key areas. As the parent company of the Group, it is divided into the segments "Micro Batteries", "Lithium-Ion CoinPower", "Consumer Batteries", "Energy Storage Systems" and "Other".
The "Micro Batteries" segment includes micro and hearing aid batteries, "Lithium-Ion CoinPower" small-format lithium-ion round cells for OEM applications. "Consumer Batteries" represents the business with household batteries, rechargeable batteries, chargers, portable power (power banks) and lights. “Energy Storage Systems" includes energy storage solutions for primarily private, but also for commercial applications. The "Other" segment includes the "Lithium-Ion Battery Packs" and "Lithium-Ion Large Cells" business units (high-performance lithium-ion round cells for industrial applications in the automotive and non-automotive sectors).
Through intensive research and development, VARTA sets global standards in many areas of lithium-ion technology and in micro batteries, making it a recognised innovation leader in the important growth markets of lithium-ion technology and in primary hearing aid batteries. The VARTA AG Group currently employs around 4,200 people. With five production and manufacturing facilities in Europe and Asia as well as distribution centres in Asia, Europe and the USA, VARTA AG's operating subsidiaries are currently active in over 100 countries worldwide.